Negotiation is not Selling
Commercial organisations make huge investments in Sales Methodologies that teach Consultative Selling, Building Value, Political Strategies and many other areas of valuable content, based around the art of persuasion.
But what about when persuasion is not enough?
Your Sales Methodology is unlikely to cover the required skill - Negotiation - in any detail.
Negotiation often necessitates tension, conflict and saying "no".
It is a rare sales professional - trained to persuade, to please and to meet the needs of their customer - who can excel in these situations without the right training and support.